The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
The Bloom Box
There is no one way to be a kid.

The Bloom Box

Abu Bloom is inclusive, sensory-conscious, interactive children’s clothing. Kids choose, change, create and express themselves through play — while discovering a world where different bodies, abilities, appearances and styles simply belong.

AUD 45 Long-sleeve tee
Garment
Choose your tee

Pink, standing doll

Size Size guide
In the box

Choose the accessory set your doll arrives dressed in. Every set fits every doll.

Doll’s clothes
Shoes
Hair
Ships from Adelaide

The details

Wear it. Change it. Make it yours.

Each garment has a doll printed on the front with velcro attachment points, so children can dress, change and personalise their character again and again.

In the box

  • Your Abu Bloom garment: long-sleeve tee or hoodie
  • One set of doll’s clothes, one pair of shoes and one set of hair, chosen by you
  • Wrapped in tissue paper, with a thank-you card and our butterfly sticker

Sensory comfort

External labelling instead of a tag against the skin, so children can think about their character’s next hairstyle, not an itchy label.

Every accessory set fits every doll. Extra sets are AUD 19 each.

Packed and posted from Adelaide
Choose.Change.Create.Play.
01 / The characters

Meet the Abu Bloom dolls.

At the heart of every Abu Bloom piece is a character — but there isn’t just one kind of character.

Our dolls celebrate different bodies, abilities and appearances. Children can choose from characters with different body shapes and skin tones, characters who use wheelchairs, wear glasses, have limb differences and more.

Because the real world isn’t made up of one type of person — and children’s clothing shouldn’t be either.

02 / Interactive by design

Wear it. Change it. Make it yours.

Each garment features Velcro attachment points that allow children to dress, change and personalise their Abu Bloom character using interchangeable accessories.

You choose. You create. You decide.

Choose a hairstyleChange the hair colourPick an outfitChoose the shoes
Ready to choose
Their choice

Three of the ten sets · Lilac Dream, Floral Garden, Outback Explorer

Then change it all over again. Long hair today. Pink hair tomorrow. Brown hair in the morning and a party dress in the afternoon.

Children can create a character that looks like them, someone they know, someone completely imaginary — or simply whoever they feel like creating that day.

03 / The garments

Two ways to wear Abu Bloom.

Both carry the same interactive Abu Bloom concept, so children can change their character’s look again and again.

The long-sleeve tee

PinkPale blueBlack
190 GSM100% combed cotton

Soft and comfortable for every day, and the perfect base for interactive play. The Abu Bloom character and Velcro attachment system transform an everyday top into something children can interact with, personalise and make their own.

The hoodie

LilacCharcoalBlush Pink
280 GSM80% cotton / 20% polyester

A warmer option: soft, cosy and designed for everyday wear, featuring the same interactive Abu Bloom concept so the look can change again and again.

04 / Sensory comfort

Designed with sensory comfort in mind.

Inclusion isn’t only about what children can see. It’s also about how clothing feels.

External labelling

Abu Bloom garments are designed with sensory comfort in mind, including external labelling rather than a traditional label sitting against the skin.

Small decisions, big difference

For children who experience sensitivity to touch, seams, fabrics or tags, small design decisions can make a very big difference.

We want children to spend their time thinking about which hairstyle their character should wear — not about an irritating tag.

06 / The unboxing

And then there’s the box…

We wanted opening Abu Bloom to feel special too. Each garment arrives in its own beautifully presented Abu Bloom box, carefully wrapped in tissue paper.

  • Your Abu Bloom piece
  • A thank-you card
  • Our little Abu Bloom butterfly sticker

But there’s something else inside the box that matters even more: a message. A small reminder for the child opening it that they don’t need to look, move, dress or experience the world like everyone else to belong.

This isn’t just packaging. It’s one more opportunity to tell a child:

You belong. Your differences belong. And you are free to be you.

Abu Bloom isn’t just something children wear. One garment can become countless characters and countless stories.

Want a second set?

Your Bloom Box already comes with one set of clothes, one pair of shoes and one head of hair, chosen by you. Add a made set and your doll gets a whole second wardrobe.

Make your set
Abu Bloom

Wear it. Change it. Make it yours.

Different bodies. Different styles. Different stories. Every child belongs.

Made with inclusion. Made for inclusion.