{"product_id":"the-bloom-box","title":"The Bloom Box","description":"\u003cp\u003eAbu Bloom is inclusive, sensory-conscious, interactive children’s clothing. Kids choose, change, create and express themselves through play — while discovering a world where different bodies, abilities, appearances and styles simply belong.\u003c\/p\u003e\n\u003ch3\u003eWear it. Change it. Make it yours.\u003c\/h3\u003e\n\u003cp\u003eEach garment has a doll printed on the front with velcro attachment points, so children can dress, change and personalise their character again and again.\u003c\/p\u003e\n\u003ch3\u003eIn the box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eYour Abu Bloom garment: long-sleeve tee or hoodie\u003c\/li\u003e\n\u003cli\u003eOne set of doll’s clothes, one pair of shoes and one set of hair, chosen by you\u003c\/li\u003e\n\u003cli\u003eWrapped in tissue paper, with a thank-you card and our butterfly sticker\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSensory comfort\u003c\/h3\u003e\n\u003cp\u003eExternal labelling instead of a tag against the skin, so children can think about their character’s next hairstyle, not an itchy label.\u003c\/p\u003e\n\u003cp\u003eEvery accessory set fits every doll. 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